西安地区职业女装市场调查与分析  

Investigation and analysis of female career costume market in Xi'an

作　　者：袁斐[1] 张星[1] 

机构地区：[1]西安工程科技学院服装与艺术设计学院,陕西西安710048

出　　处：《西安工程科技学院学报》2005年第3期285-288,共4页Journal of Xi an University of Engineering Science and Technology

摘　　要：通过市场调研,从消费者的心理、社会背景、所需服装的发展走势等方面,分析西安地区职业女装市场的现状及存在问题.给出了相应的建议和对策,为职业女装的生产经销及开发提供可行的参考依据.The present situation and problems of female career costume in Xi＇ an area were analysed from consumption psychology, social background, developing trend of female costume and so on. Then, the related suggestions and countermeasures were given, which can provide references to the producers and salers.

关 键 词：西安地区 职业女装 服装市场 调查分析 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]