关于扩大高校学报发行量的思考  

Reflections on increasing the sales volume of the periodicals of colleges and universities

作　　者：欧阳晓黎[1] 陈静[2] 徐生然[2] 

机构地区：[1]军械工程学院学报编辑部,河北石家庄050003 [2]肇庆学院学报编辑部,广东肇庆526061

出　　处：《石家庄职业技术学院学报》2005年第5期71-73,共3页Journal of Shijiazhuang College of Applied Technology

基　　金：中国高等学校自然科学学报研究会基金资助项目(GBJM315)

摘　　要：在分析高校学报发行现状的基础上,针对影响发行量的主要因素,提出扩大发行量需增强读者意识,瞄准目标读者需求,突出学科优势,强化发行职能,缩短出版周期,创新发行方式,拓展学报作者群与读者群等。Based on the analysis of the present situation of the sales volume of the peridicals in colleges and universities, aimed at the mainfactors in fluencing the sales volume, some suggestions are put forward which are as follows： increase the readers＇ consciousness, aim at the readers＇ needs, stress its scientific advantage, emphasise its issue function, shorten it publication cycle, create new issue method, develop author group and readers group, etc.

关 键 词：高校学报 发行量 读者意识 市场 

分 类 号：G235[文化科学]