防降价均衡下的产品兼容性、网络效应和品牌效应  

The Production Compatibility,Network Effect and Brands Effect in the Equilibrium Undercut-proof

作　　者：张帆[1] 李垣[1] 

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《管理工程学报》2005年第4期26-30,共5页Journal of Industrial Engineering and Engineering Management

基　　金：国家杰出青年基金项目(79925004);国家自然科学基金资助项目(70072022)

摘　　要：防降价均衡不同于纳什均衡,其更能描述厂商降价策略中的行为动机;网络产业中厂商间的价格竞争是一种防降价博弈,同时,产品的兼容性、网络效应和品牌效应都会对厂商和消费者的决策产生较大的影响,本文对防降价均衡模型进行了修改,引进了网络效应参数和品牌效应参数利用防降价均衡模型研究了这一问题,论证并得出了相关结论。The undercut-proof equilibrium that is different from Nash Equilibrium can more deeply depicts the firms behavior in cutting prices strategy; the prices competition among firms in network industries is a undercut-proof game, moreover, the firms and consumers are reverely affected by production compatibility, effect of network and effect of brands. These problems have been studied and the relative conclusion of which is demonstrated in the paper.

关 键 词：防降价均衡 兼容性 网络效应 品牌效应 

分 类 号：F062.5[经济管理—政治经济学]