关于我国主题公园营销创新的思考  

Thinking about Marketing Innovation of Theme Parks in China

作　　者：冷志明[1] 

机构地区：[1]吉首大学商学院,湖南吉首416000

出　　处：《重庆三峡学院学报》2005年第6期92-94,共3页Journal of Chongqing Three Gorges University

摘　　要：过去十余年间,主题公园在我国得到了快速的发展。目前,我国主题公园已进入新一轮竞争。文章从现代主题公园竞争的焦点分析入手,论证了我国主题公园发展中存在的问题,并就我国主题公园的营销创新问题提出了对策。In the recent years, the industry of theme parks in China has been developing very fast. At present, the industry of theme parks has been faced with a new round of competition. This paper analyses competitive focus, expounds and proves the problems existing in the process of the industry＇s development, and then puts forward some countermeasures for theme parks in marketing innovation.

关 键 词：主题公园 顾客矩阵 营销创新 

分 类 号：F590.8[经济管理—旅游管理]