超级市场商品陈列的心理艺术  

Psychological Art of Supermarket Display

作　　者：王婉珍[1] 

机构地区：[1]福建经济管理干部学院经贸系,福建福州350002

出　　处：《哈尔滨商业大学学报（社会科学版）》2005年第6期88-90,共3页Journal of Harbin University of Commerce:Social Science Edition

摘　　要：商品陈列是超级市场销售的基本技术之一,如果运用得好会大大地提高销售量。但商品陈列只有适应消费者的心理特性,才能更好地发挥其心理效力,促进商品的销售。所以只有从分析消费者对商品陈列的心理需求入手,了解目前超市商品陈列存在的问题,才能对如何进行超级市场的商品陈列提出建议。commodity display is an essential technique in supermarket management,which will improve the sale if well used. However, the force of it can only be developed when it is arranged according to consumer psychology. This paper points out some existing problems in supemarket display based on an analysis of consumer psychological needs and puts forward sane suggestions on how to meet such needs.

关 键 词：商品陈列 心理需求 问题 心理艺术 

分 类 号：F717.6[经济管理—产业经济]