“差价补偿”的博弈分析——以福州家电零售业为例  

The Analysis of Compensation for Price Difference Based on Game Theory——A Case Study on Fuzhou Home Appliances Retail Businesses

作　　者：陈豫浩[1] 

机构地区：[1]福建经济管理干部学院,福建福州350002

出　　处：《商业研究》2005年第21期189-191,201,共4页Commercial Research

摘　　要：“差价补偿”在国内一些城市的某些商品零售业出现,有人认为它是价格战的一种新的形式,担心“差价补偿”的推出,会导致价格大战一触即发。实际上,“差价补偿”不是价格战的一种新的形式,而是想避免打价格战的一种策略,在博弈论中称之为“策略性行动”。它是寡头垄断市场中具有较强实力的企业,期望通过做出限制自己行为的承诺来限制其竞争对手的选择,实施“差价补偿”策略的目的是促使竞争对手采取合作的态度,选择与本企业相接近的价格,进而避免出现两败俱伤或几败俱伤的“囚犯困境”的结局。“Compensation for price difference” is used by some retail businesses in some cities in China.Some hold that it is a new form of “price war” and worry about the possibility of the break-out of real price war if this method works,In fact, it is not a new form of “price war”, but a strategy that can be used to avoid the “price war”, Which is referred to as “strategic move” in terms of Game Theory.By this means, relatively strong businesses in oligopoly market expect to limit the choices of their opponents with the promise of limiting their own actions. Their aim is to force their opponents to take on collaborating attitude and adopt similar prices, thus internecme“ Prisoner’s predicament ”results may not be seen.

关 键 词：差价补偿 价格战 博弈分析 

分 类 号：F724.2[经济管理—产业经济]