基于零售业态集聚的Shopping Mall发展影响因素分析  

The Factors Influeneing Shopping Mall's Development Based on Clustering Retail Format

作　　者：翟森竞[1] 柴华奇[1] 

机构地区：[1]西北工业大学管理学院,陕西西安710072

出　　处：《商业研究》2005年第22期79-82,共4页Commercial Research

基　　金：西安市软科学基金项目(R200251);西北工业大学研究生创业种子基金项目(Z20040069)

摘　　要：研究零售业态集聚概念,对Shopping Mall的概念进行重构,揭示Shopping Mall是业态种类较多、空间分布紧促、且附带诸多服务功能的零售业态集聚的本质;构建Shopping Mall发展的影响因素模型,分析经济发展水平,区位选择、交通状况,服务设施与零售业态集聚的匹配、不同零售业态之间的耦合分别作为触发因素、环境因素、调节因素对Shopping Mall发展的影响。This is paper points out that shopping mall is a special kind of retail format which has several formats in certain close space with many service facilities based on the research on the definition and connotation of the clustering retail formats. It proposes the model of influencing factors in terms of economic development, location selection and traffic condition, service facilities matching and internal retail formats coupling, environmentetc.

关 键 词：SHOPPING MALL 零售业态 集聚 发展 影响因素 

分 类 号：F713.32[经济管理—产业经济]