选项数量和属性重要性对决策中信息加工的影响  

Effects of Number of Alternatives and Attribute Importance Information Processing in Decision Making

作　　者：于泳红[1] 汪航[2] 

机构地区：[1]中央财经大学社会学系,北京100081 [2]北京航空航天大学高等教育研究所,北京100083

出　　处：《应用心理学》2005年第3期222-226,共5页Chinese Journal of Applied Psychology

摘　　要：本研究采用决策过程研究方法中的信息板技术,以现实生活中的职业选择作为决策任务,考察了选项数量和选项属性的重要性对决策过程中信息加工的影响方式。结果表明:选项数量对决策过程的信息搜索深度、搜索模式和策略的补偿性产生了影响;选项属性的重要性并不影响决策者对属性的查看时间,但影响了决策者对属性的点击次数。Using the Information Board technique and vocation choice in real life as the decision making task,this study explored the effects of number of alternatives and attribute importance on information processing in decision making. The results showed that the number of alternatives had effects on search depth, search pattern and compensation strategies in information processing for decision-making. The importance of ahernatives＇ attributes didn＇t influence the time spent exploring the attributes,but influenced the number of times the attribute was explored.

关 键 词：多属性决策 属性重要性 信息板 搜索深度 搜索模式 

分 类 号：B84[哲学宗教—心理学]