包装造型设计的文化亲和力  

Cultural affinity analysis of packaging shape design

作　　者：王家民[1] 王芳媛[1] 熊大庆[1] 

机构地区：[1]西安理工大学,西安710048

出　　处：《包装工程》2005年第6期128-131,共4页Packaging Engineering

基　　金：陕西省教育厅专项研究课题(02JK129)

摘　　要：基于包装系统化设计理念和市场的应用目标,从包装设计“文化亲和力”的意义、实现原则和实现途径等方面,对于互动的、变化的、有文化特色并富于人情味的包装造型设计的“亲和力”问题进行了深入论述。提出了包装造型的“文化亲和力”来自于坚持“以人为本”的人性化设计理念,来自于包装的情感设计原则,作为包装设计师必须坚持“当随时代”的创造精神,坚持以“型”动人,以“情”动人的设计方法,以期推动包装设计的繁荣与健康发展。On the basis of packaging systematized design idea and market application goal, from such respects as the meaning of “ cultural affinity ” of package design, principle of realizing and realizing the way ,etc. , this article described thoroughly interactive, changing, cultural characteristic and “affinity ” question imbued with packaging shape - design of human touch. “ cultural affinity ” of proposing packaging the model comes from and insists on the humanization that“ people first” to design the idea , come from the emotion design principle packed, as packaging is the spirit of creation that a designer must insist on “ should follow era” , insist that moving with “ type” , is in the hope of promoting prosperity of the package design and sound development with the moving design method of “ feeling ”.

关 键 词：包装造型 和谐社会 设计原则 文化亲和力 

分 类 号：J524.1[艺术—艺术设计]