沼气综合利用健康教育需求评估项目宣传画预试验评价报告  

Effectiveness evaluation of posters on marsh gas all-around-using use: a pretest report

作　　者：孙晓航 孙建国[2] 张刚[2] 李莉[2] 钮文异[3] 

机构地区：[1]重庆市健康教育所,重庆400060 [2]中国疾病预防控制中心健康教育所,北京100011 [3]北京大学医学部社会医学与健康教育系,北京100083

出　　处：《中国健康教育》2005年第12期921-923,共3页Chinese Journal of Health Education

摘　　要：目的评价已开发设计制作的农村沼气综合利用项目相关健康教育传播材料草样能否被不同目标人群理解和接受,为本项目正式印制和下发宣传材料提供科学依据.方法在江西和贵州两省共选择4个县8个村,选择20～50岁的家庭妇女/户主和村骨干人群共14组,采用专题小组访谈的方法进行定性分析.结果调查的家庭妇女或户主和村骨干人群能较全面叙述宣传画中四幅画面和文字的意思,受试对象均表示喜欢这宣传画.结论不同目标人群均认为本项目设计制作的宣传画能较全面表现沼气综合利用的信息,达到了一目了然、通俗易懂和图文并茂的传播效果,具有较好的针对性和理解性,并很好地将知识性和趣味性结合在一起.建议项目尽快印制,并逐级下发至沼气建设及其综合利用的'猪-沼-果'模式地区,推动农村生态农业建设的快速发展,促进农村环境卫生改善,提高农民健康状况.Objective To evaluate the understanding and acceptability of drafted materials about marsh gas allaround-using program among the different targeted people, then provide scientific rationales for official publishing. Methods Fourteen focus group discussions （FGD） were made among village leaders and housewives or householders, aged 20 50, in the eight villages of four countries, in Jiangxi and Guizhou Provinces. Results The interviewed village leaders and housewives or householders, could comprehensively describe the pictures and words. The results showed targeted peopie favored to the posters. Conclusion Different targeted people all thought that the posters clearly and lively represented almost the marsh gas all-around-using information. They hoped that the poster could be pressed as soon as possible and provided them to the classical districts level by level, which will promote the development of ecotypes agriculture and improve rural environmental health, enhance the health-state of peasants.

关 键 词：健康教育 需求评估 宣传画 预试验 沼气利用 农村 

分 类 号：R193[医药卫生—卫生事业管理]