战略准备度——公司战略评价的新视角  

Strategic Readiness:New Visual Angle of Company Strategic Appraisal

作　　者：王佳[1] 郑立群[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《科学技术与工程》2005年第24期1984-1988,共5页Science Technology and Engineering

摘　　要：从战略评价为切入点,重点论述战略准备度在公司整体战略评价中的应用,探讨财务、客户、内部流程和学习与成长四个方面的评价变量和衡量指标的构建,并阐明各衡量指标之间以及与公司战略评价的内在关系。The strategic readiness theory is put forward from strategic appraisal, and discusses how to apply the theory in appraising the whole stategy of the company. Four persectives are presented ; financial, customer, internal busness process, learnng and growth. The appraisal variables and key performance indicators are constructed in the four persectives. And the internal relationship between the indicators and the stategic appraisal of the company is expounded.

关 键 词：战略评价 战略准备度 公司战略 

分 类 号：F224.12[经济管理—国民经济]