中国汽车经销商竞争力AFDA评价模型及实证  

Creation and Verification of a Competitive Power Evaluation Model for Vehicle Dealers in China

作　　者：郑鑫[1] 吴泗宗[1] 叶明海[1] 

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《汽车工程》2005年第6期754-758,共5页Automotive Engineering

基　　金：国家自然科学基金项目(70372073)资助。

摘　　要：结合中国汽车市场由非常态的“井喷性增长”转向常态的“一般性增长”以及汽车经销商竞争力普遍缺乏的现状,运用竞争力理论对汽车经销商进行全面剖析,提出汽车经销商竞争力评价指标体系,同时集成层次分析法、模糊综合评价、数据包络法、因子分析法、精确值评价法,提出中国汽车经销商竞争力AFDA评价模型,并对5家汽车经销商进行了实证分析,具有一定的理论和实践意义。In view of the fact that China automotive market is changing from abnormal “skyrocketing growth” to normal “general growth” and China vehicle dealers are generally weak in competitive power, a thorough analysis on China vehicle dealers is conducted based on competitive power theory and a evaluation indicator system for competitive power of vehicle dealers is proposed. Meanwhile, by integrating existing evaluation methods of analytic hierarchy process （AHP）, fuzzy comprehensive evaluation, data envelopment analysis （DEA）, factor analysis and accurate evaluation, a so - called AFDA competitive power evaluation model is presented, which is verified by the analyses on 5 major vehicle dealers in China.

关 键 词：竞争力 层次分析法 模糊综合评价 数据包络法 

分 类 号：F426.471[经济管理—产业经济]