房地产企业多元化战略研究  

The Diversification of Real Estate Enterprise

作　　者：刘月萍[1] 李敬[1] 

机构地区：[1]湖南大学工商管理学院,长沙410082

出　　处：《科技和产业》2005年第12期64-67,共4页Science Technology and Industry

摘　　要：房地产行业是一个资金密集型行业,需要庞大的资金支持,从资金的角度考虑,大多数房地产企业都选择了进行专业化经营。然而,当房地产业发展成熟以后,为了追求范围经济效应,取得更多的收益,房地产企业会通过实施多元化经营,调整产品结构,保证企业的可持续发展。Real estate is a intensive capital business, need a lot of money, and from the point of capital, many of the real estate business enterprises carry on specialized management. However, The real estate business is mature, for pursuing the economic effect of scope, obtain more incomes, the real estate business enterprise pass to carry out diversified management, adjusting the product structure, guaranteeing that the business enterprise can keep on the development.

关 键 词：房地产 多元化 房地产企业 

分 类 号：TP181[自动化与计算机技术—控制理论与控制工程]