《北直农话报》的农业科技传播特色分析  

The enlightment of Beizhinonghuabao to the communication of mordern agricultural science and technology

作　　者：鲁宏[1] 陈燕[1] 

机构地区：[1]河北大学新闻传播学院,河北保定071002

出　　处：《河北农业大学学报（农林教育版）》2005年第4期12-15,共4页Journal of Agricultural University of Hebei

摘　　要：基于《北直农话报》在农业科技传播中的重要地位和对当时的农业振兴所起到的积极作用,将其“振兴农业、开通民智”的办刊宗旨作为研究的中心点,通过对该刊的内容分析,看其实现农业科技传播的途径。《北直农话报》以其准确鲜明的传播宗旨,结合实际的内容特色,以人为本的传播方式,起到了促进地方农业发展,拓展农业科技传播空间,开拓启发民众智力、解放思想的新途径等多方面的作用,对充分发挥现代农业科技期刊的科技传播功能有一定的借鉴指导意义。Beizhinonghuabao played a very important role in the history of the communication of agricultural science and technology and it promoted the development of agriculture actively at that time. Analyzing the content of this periodical by focusing on its aim, we will get to learn how it spread agricultural science and technology. Its distinctive people - oriented guiding ideology and functional contents had an effect on the development of local agriculture, communication of agricultural technology and enlighterment of people＇s thinking. It pushed the communication of modem agriculture science and technology forward greatly.

关 键 词：《北直农话报》 科技传播 办刊宗旨 期刊 

分 类 号：G239.29[文化科学]