新产品开发决策的评价体系分析  

Evaluation System Analysis of New Product Development Decision

作　　者：牛芳[1] 

机构地区：[1]中北大学,山西太原030051

出　　处：《机械管理开发》2006年第1期123-124,共2页Mechanical Management and Development

摘　　要：在探讨现有评价体系对新产品开发决策不适应的基础上,提出并构造了新产品开发立项决策的评价体系和投产决策评价体系,并对其进行了具体的分析。On the base of discussing present evaluation system which can＇t apply to new product development （NPD） decision, this paper brings forward and constructs the evaluation system of decision for item setting up and putting into production decision for NPD, and analyzes the systems concretely.

关 键 词：新产品开发 决策 风险 

分 类 号：F406.73[经济管理—产业经济]