国内服装广告的现状及发展趋势  

The Present State And Developing Tendency Of Domestic Fashion Advertising

作　　者：张玉芹[1] 杨文明 

机构地区：[1]浙江纺织服装职业技术学院设计分院,浙江宁波315211 [2]不详

出　　处：《浙江纺织服装职业技术学院学报》2005年第1期28-32,40,共6页Journal of Zhejiang Fashion Institute of Technology

摘　　要：服装广告作为服装品牌传播的重要手段,已经被广大的服装企业所重视。当前国内服装广告蓬勃发展,但是也存在着一些问题。本文总结归纳了当前国内服装广告业的现状,对服装广告的发展趋势进行了预测,并对如何缩小与国外服装广告的差距提出了自己的建议。As an important medium in the spread of fashion brand, fashion advertising has already been attached importance to by vast majority of the fashion firms. In the current, although domestic fashion advertising develops rapidly, it also has some problems. This article summarizes the present state of domestic fashion advertising, and forecasts its developing tendency. Furthermore, the author puts forward his own suggestion of how to shorten the space between the domestic advertising and the foreign one.

关 键 词：中国 服装广告 现状 趋势 建议 

分 类 号：TS942.8[轻工技术与工程—服装设计与工程]