高等学校市场营销策略探讨  

The Marketing Tactical Research in Colleges and Universities

作　　者：伍来定[1] 郝燕[1] 

机构地区：[1]南京理工大学经济管理学院,江苏南京210094

出　　处：《南京理工大学学报（社会科学版）》2005年第6期43-45,共3页Journal of Nanjing University of Science and Technology：Social Sciences

摘　　要：自从高校市场机制建立以来,高校之间的市场竞争日益显现出来。针对这一情况,本文借助市场营销的观念和基本原理,对高校招生、就业的现状进行了分析,指出高校必须树立正确的营销观念和进行有效的市场定位,并且提出了高校教育相关的市场营销策略。Since the college market system was built, the competition between universities has become more and more intense, aiming at which the paper analyzes the recruitment and the employment based on the conception and basic principle of the marketing, and points out that universities must build the correct marketing conception and make an effective position, and also puts forward some relative tactics.

关 键 词：高等学校 市场营销 策略 

分 类 号：F069[经济管理—政治经济学]