体育社团组织的市场营销  

Discussion on marketing of sports social organization

作　　者：肖嵘[1] 张昌来[1] 王小卫[1] 

机构地区：[1]郧阳师范高等专科学校体育系,湖北十堰442700

出　　处：《体育成人教育学刊》2005年第6期23-24,共2页Journal of Sports Adult Education

摘　　要：由于激烈的市场竞争所导致的社团组织自身生存与发展的需要,体育社团组织也需要进行市场营销。树立社团营销理念、确定自己的目标市场和采取特定的公关策略有助于体育社团健康、持续的发展。Due to the survival and development of social organizations in the severe market competition, sports social organizations need marketing. This paper indicates that it is helpful for the healthy and sustainable development of sports social organizations to establish marketing concepts,orient markets and adopt strategies of public relations.

关 键 词：体育社团 市场营销 非营利性组织 

分 类 号：G80-50[文化科学—运动人体科学]