北京建设超大型购物中心的挑战和机遇  

On the Opportunities and Challenges on Building Shopping Malls in Beijing

作　　者：潘洪亮[1] 

机构地区：[1]北京城市学院现代技术服务学部,北京100094

出　　处：《北京城市学院学报》2005年第4期48-54,共7页Journal of Beijing City University

摘　　要：北京建超大型购物中心仍面临诸多挑战,新建的超大型购物中心应当在定位和经营上均有所创新,避 免成为当前微利运营的百货业的翻版。金源在客流定位、管理模式和经营方式上都推出了创新的举措。由于北京商 业有巨大的消费市场和消费潜力,只要定位和经营符合市场要求,北京超大型购物中心有着广阔的发展机遇。The first Shopping Mall invested by Jinyuan Corporation will start its business in October 2004. Faced with some challenges the new Shopping Mall should blaze new trails in its market orientation and ad- ministration and avoid making very slim profits like most Beijing department stores. Jinyuan Shopping Mall tries some new ways in target consumer orientation, management and business model. If they go in line with the demand of the market the new Shopping Mall will be blessed with abundant opportunities against the background of large consumption market and great consumption potential in Beijing.

关 键 词：超大型购物中心 商业 交通 挑战 机遇 

分 类 号：F293[经济管理—国民经济]