浅议旅游市场营销学的定位  

A Brief Talk On The Orientation Of Tourism Marketing

作　　者：孙江虹[1] 

机构地区：[1]中州大学旅游与经贸学院,河南郑州450044

出　　处：《河北能源职业技术学院学报》2005年第4期47-50,共4页Journal of Hebei Energy College of Vocation and Technology

摘　　要：旅游市场营销学作为市场营销学的一个分支,是一个新兴学科。同时旅游营销学是发展旅游事业需要研究的重要问题。本文通过对旅游市场营销的含义、观念变化、作用的分析,指出了旅游市场营销有利于旅游企业在竞争激烈的市场中认识市场、适应市场。Tourism marketing, as a branch of marketing ,is a rising subject. And it is an important issue that needs to be studied for the development of tourism. This essay indicates that tourism marketing helps tourism enterprises understand the market and adapt them in the highly competitive market by the analysis on the signification of tourism marketing, the change of the opinions and the function.

关 键 词：市场营销学 旅游市场营销学 旅游业 作用 

分 类 号：F590.8[经济管理—旅游管理]