2005年3G业务发展特点及面临的问题  

The 3G Service Development's Characteristics and Confronted Issues In 2005

作　　者：杨菠[1] 

机构地区：[1]信息产业部信息通信研究所

出　　处：《世界电信》2005年第12期32-34,共3页World Telecommunications

摘　　要：从2005年的发展情况看,目前3G业务主要特点是视频类业务还不成熟,体现在网络能力、终端能力、服务价格和用户的接受程度上;娱乐业务以音乐下载最火;从收入来看,数据仍以短信为主;某些3G运营商通过市场策略缓解了下滑的ARPU值,等等。移动数据业务存在的问题主要是业务设计不实际、不贴近生活、难以持久;服务质量和易操作性较差;价格偏高,将大量用户拒之门外。As we can see from the development in 2005, currently the main characteristics of 3G are as follows： Video set,ices are still not mature, especially on network capability, terminal capacity, service price and aceeptancne of users; Music download is the most popular part of entertainment services; SMS is still the main part of the data from the revenue issue; Some 3G carriers alleviated the dee,tensing ARPU through marketing strategies etc. The problems existed in mobile data mainly are services designed lacking practicality, not closing to life, not lasting for long. The quality of serviees and operability performance are poor; The price is comparative high, therefore hold back a lot of users.

关 键 词：移动通信 3G 业务 数据业务 市场 音乐下载 移动电视 

分 类 号：F832.33[经济管理—金融学]