旅游节事项目管理模式初探  

A Probe into Project Management Mode of Tourism Festival and Special Events

作　　者：邹积艺[1] 陈谨[1] 

机构地区：[1]四川大学旅游学院,四川成都610064

出　　处：《旅游科学》2005年第6期52-56,71,共6页Tourism Science

摘　　要：针对目前我国旅游节事开发管理中存在的问题,本文主张引入项目管理理论到旅游节事管理中,利用“项目管理模式”的思想与方法解决实际问题。文章认为旅游节事是项目,所以项目管理理论适用于旅游节事产品的开发;并提出了建立合适的旅游节事项目主体系统,以及实施有效的营销管理、财务管理、风险管理和物流管理的基本方法。In view of the existing problems in tourism festivals and events exploitation and management in China, the paper favors applying project management theory to the management of Tourism Festivals and Special Events （TFSE）. It attempted to build a ＂event management mode＂ of developing TFSE, stressed that TFSE is a project and the project management theory is qualified for exploiting products of this kind. It proposed to construct a main body system of TFSE projects and also discussed some basic approaches for efficient marketing management, finance management, risk management and logistics management.

关 键 词：旅游节事 管理模式 项目管理 

分 类 号：F590[经济管理—旅游管理]