市场营销决策支持系统初探  

Research on the Decision-making Support System of Marketing

作　　者：李智[1] 

机构地区：[1]郑州大学,河南郑州450001

出　　处：《徐州工程学院学报》2005年第4期16-19,共4页Journal of Xuzhou Istitute of Technology

摘　　要：市场营销是企业经营的关键领域之一,需要提供决策支持.本文在简要介绍决策支持相关技术的基础上,分析市场营销的基本决策需求,设计了市场营销决策支持系统,提出了市场营销决策支持系统结构图,给出了预测模型和评价模型的实现,以实现、提高针对市场营销的决策支持能力.As one of the key steps in the business operation, marketing requires the support of decision-making. With a brief review of the support of decision-making technology, the article analyses the basic needs of decision-making in marketing. Then the functional framework and the architecture of the marketing decision- making support system are presented. In the system, calculating-model and evaluating-model are preferred to help fulfill and prompt the effect of the decision-making support to the marketing.

关 键 词：市场营销 决策支持 数据仓库 

分 类 号：F713[经济管理—产业经济]