温州市会展经济发展的优劣势分析与对策  

Analysis of Advantage-disadvantage and Countermeasure on the Development of Convention and Exhibition Economy in Wenzhou

作　　者：叶乐安[1] 邹大燕[2] 马进[2] 

机构地区：[1]温州师范学院经济与管理学院,浙江温州325035 [2]华东师范大学资源与环境科学学院,上海200062

出　　处：《温州师范学院学报》2005年第6期27-30,共4页Journal of Wenzhou Teachers College(Philosophy and Social Science Edition)

摘　　要：会展经济作为流量经济的媒介与载体,具有乘数效应、交易成本低、带动效应强等特点。贸易活力、行业支撑、腹地广阔、品牌效应、交通便利以及国际会展中心的落成使用造就了温州市会展业的蓬勃发展,但仍有不少问题尚待解决。温州市会展经济还有很大的发展潜力。As an intermedium of flux economy, convention and exhibition economy is characterized of multiplier effect,less exchange cost, stronger driving effect, and so on. It is commerce livingness, brand effect, convenient traffic, and completion and use of the International Convention and Exhibition Central that convention and exhibition enterprise in Wenzhou is booming. Not only are there some unsolved problems, but convention and exhibition economy of Wenzhou has great development potential.

关 键 词：温州 会展经济 发展 对策 

分 类 号：F299.275[经济管理—国民经济]