浅论法律对广告活动的监管  

On Supervision of Law to Advertising Activities

作　　者：陈光明[1] 

机构地区：[1]武汉船舶职业技术学院公共课部,湖北武汉430050

出　　处：《武汉船舶职业技术学院学报》2005年第6期95-97,共3页Journal of Wuhan Institute of Shipbuilding Technology

摘　　要：广告是企业和消费者之间重要的联系纽带。运用法律对广告活动进行监督管理十分必要。本文从国家行政权力机关、行业自律、消费者监督管理等方面论述了法律对广告活动的监督管理,并概述了广告活动中的法律责任。Advertisement is an important chain which combines enterprises with consumers. The application of law to supervision of advertising activities is necessary. This paper demonstrated the supervision of law to advertising activities from several aspects, such as national authorities, self-discipline of industries and consumer supervision, and presented responsibilities of law in advertising activities.

关 键 词：法律 广告活动 监督管理 

分 类 号：D923.8[政治法律—民商法学]