基于C/S结构平台的营销信息管理系统开发  

Development of marketing information management system based on C/S platform

作　　者：陈宁[1] 

机构地区：[1]西安财经学院组织部,陕西西安710061

出　　处：《西安石油大学学报（自然科学版）》2006年第1期78-81,共4页Journal of Xi’an Shiyou University（Natural Science Edition）

摘　　要：阐述了建立现代企业的信息系统在获取营销信息、加强与用户的联系、降低交易成本等方面所起的重要作用.在系统分析的基础上,应用现代计算机及其网络技术,构建了基于C/S结构的某企业营销信息集成系统.建立了整个营销业务系统的模型,实现了企业的信息规范、信息交换、信息共享、管理分析和业务协同处理,为企业提供了高效实用的服务和决策的依据.The important roles of the information system of a modern enterprise played in the aspects of acquiring marketing information,strengthening the ties between the enterprise and its users and decreasing trade cost are discussed.On the basis of the analysis of the system,the marketing information integration system of some enterprise based on C/S platform is established using modern computer and network techniques.The model of whole marketing business system is presented,it can realize information standardization,information exchange,information sharing,management analysis and synergetic processing of businesses in order to provide the bases of decisions and high-efficacy services for the enterprise.

关 键 词：营销信息管理 关系数据库 E—R模型 应用集成系统 

分 类 号：TP319[自动化与计算机技术—计算机软件与理论]