论广东陶瓷专业镇中小企业工业设计创新发展现状与竞争策略  

CREATIVE PRACTICE AND COMPETITIVE STRATEGIES IN INDUSTRIAL DESIGN OF MEDIUM AND SMALL-SIZED ENTERPRISES IN SPECIALIZED GUANGDONG CERAMIC TOWNS

作　　者：汤重熹[1] 

机构地区：[1]广州大学艺术设计学院

出　　处：《中国陶瓷工业》2005年第6期39-43,共5页China Ceramic Industry

摘　　要：本文通过对广东陶瓷专业镇中小企业工业设计观念模糊的现状与缺乏设计创新能力的困境分析,得出漠视观念变革, 必定延缓陶瓷核心技术研发进程,开发设计能力缺乏,必定成为制约陶瓷企业发展瓶颈的结论。指出加强建陶中小企业陶瓷产品的市场竞争力的必由之路是产品设计创新。This paper describes the vagueness in the knowledge of industria（ design and deficiency in creative design ability that trouble medium and small-sized enterprises in specialized Guangdong ceramic towns, concluding that the disregard of innovative concepts will hold up the developing progression of critical ceramic technology and the deficiency in design ability will become a bottleneck in the growth of ceramic enterprises, It is pointed out that innovative efforts in industrial design is the ticket to more competitive constructive ceramic products in market.

关 键 词：专业镇 建陶中小企业 工业设计 创新策略 

分 类 号：F426.7[经济管理—产业经济]