论龙舟运动的体育无形资产开发  

Intangible Sports Assets Development of Dragon Boat

作　　者：齐莹[1] 简波[1] 

机构地区：[1]吉首大学体育科学学院,湖南吉首416000

出　　处：《吉首大学学报（自然科学版）》2005年第4期125-128,共4页Journal of Jishou University(Natural Sciences Edition)

基　　金：国家哲学社会科学基金资助项目(01CTY005)

摘　　要：龙舟作为一种独特的文化现象,具有丰富的古老东方文化的内涵,同时龙舟运动作为中华民族传统的健身、娱乐、竟技运动项目,其体育无形资产的商业化、市场化具有巨大的潜力.采用文献资料法和专家访谈法,通过对龙舟运动的发展和所具有的丰富内涵的阐述,针对目前龙舟运动中所存在的问题的探讨,结合体育无形资产的内容,设计出龙舟运动无形资产科学开发的具体措施.Dragon boat, as a special culture phenomenon, has abundant ancient eastern cuhural connotation. Meanwhile, as Chinese traditional gymnastic, entertaining and athIetic sports item, it has great potentiaI for the commercialization and marketablization to its intangible sports assets. This paper adopts literature material and expert interview, introduces the development of dragon boat sports, illustrates its cultural value and the present problems. Combined with the content of intangible sports assets, specific measures of developing dragon boat sports science are thus designed.

关 键 词：无形资产 体育无形资产 龙舟运动 开发 

分 类 号：G812.4[文化科学—体育学]