中国与发达国家体育产业资本投资现状研究  

Comparative study on sports industry capital investment present condition in China and that in the developed countries

作　　者：刘运祥[1] 于军[1] 史亚丽[1] 张昌言[1] 

机构地区：[1]烟台师范学院体育学院,山东烟台264025

出　　处：《山东体育学院学报》2005年第6期16-19,22,共5页Journal of Shandong Sport University

摘　　要：资本投资以追求最大利润或资本最大增值为目的,而体育产业要实现资源优化配置和低成本高效益扩张,实施资本投资是最佳手段。运用文献资料、调查访问和系统分析等方法,对中国与发达国家体育产业资本投资现状进行了比较研究。研究表明:国外发达国家体育产业的实践已充分证明,体育产业资本投资是实现体育产业超常规发展的有效途径。The purpose of capital investment if sports industry is to pursue the maximal profit or capital increment,which is best the way to optimize and expend enterprises at low costs and high benefits for sports industy. By rising the method of documentary, investigation interview and systematic analysis, this paper made a comparative study on present condition of sports industry capital investment in China and that in the developed countries. The result shows that all these have been proved by the experiences from overseas developed countries.

关 键 词：体育产业 资本投资 中国 发达国家 

分 类 号：G80-05[文化科学—运动人体科学]