文化旅游资源开发的理论与实践——以绍兴为例  

Theory and Practice in Exploitation of Cultural Tourism Resources:A Case Study of Shaoxing City

作　　者：金康伟[1] 李玉香 

机构地区：[1]浙江师范大学旅游与资源管理学院,浙江金华321004 [2]绍兴县财经学校,浙江绍兴312069

出　　处：《浙江师范大学学报（社会科学版）》2006年第1期56-61,共6页Journal of Zhejiang Normal University(Social Sciences)

摘　　要：文化是旅游者从事旅游活动的出发点和归结点,是旅游资源吸引力的源泉,也是旅游业发展的原动力和灵魂。如何将文化的潜在价值转化成现实的旅游产品,是文化旅游资源开发过程中的关键问题。绍兴作为旅游文化名城,其文化旅游资源具有名士文化特色和区域文化优势。确立以鲁迅文化为核心的绍兴文化旅游资源开发观,潜心打造具有深厚文化底蕴和浓郁地方特色的绍兴文化城,是绍兴文化旅游资源开发的核心任务和努力方向。Culture is that out of which and for which most tourists travel. Thus it is culture as a resource that in most cases attracts the travelers. How to transform the potential value of culture into realistic tourist products remains a key issue in the exploitation of tourist resources. As a famous cultural and tourist city, Shaoxing is distinctive for the celebrities it has brought up and for its local culture. Therefore, the central mission and orientation of its tourism development lies in focusing on the cultural atmosphere represented by Lu Xun the famous modern Chinese writer and constructing a city of profound culture and local interest.

关 键 词：文化旅游资源 绍兴市 旅游开发 鲁迅文化 越文化 文化内涵 文化城 旅游产品 

分 类 号：F592.755[经济管理—旅游管理]