上海“月份牌广告”的启示  

Revelation from the poster of Shanghai Yuefen brand

作　　者：李广[1] 杨虹[1] 

机构地区：[1]株洲工学院,株洲412008

出　　处：《包装工程》2006年第1期254-255,258,共3页Packaging Engineering

摘　　要：从论述月份牌广告的艺术特色入手,结合当下艺术设计现状及发展的困惑,讨论研究月份牌的个案特征对于今天的商业设计的现实意义。目的在于借鉴月份牌广告的成败得失,寻找一条现代中国式商业设计的成功之路。The meaning of the specific case of Shanghai Yuefen brand poster to modem business design was discussed beginning from analyzing its art characteristic and the baffle of modem art development. The purpose was to find a successful road for modem Chinese business design through the reference of the success or failure of Shanghai Yuefen brand poster.

关 键 词：月份牌广告 文化 艺术设计 

分 类 号：J524.3[艺术—艺术设计]