The Merger between Volvo-Renault Ⅵ-Mack Trucks: The Keys to A Successful Marriage  

作　　者：Marc Raynaud 

出　　处：《China's Foreign Trade》2006年第3期34-35,共2页中国对外贸易（英文版）

摘　　要：Enterprises Merger & Acquisition(M&A) are very common in the current world. Although there have been many successful cases, the difficulties are always seen during the process, for instance, the different brands and cultures are the greatest blocks they had to face up after the integration. Recently, a successful case of M&A of three brands has been conducted in France, The merger of Volvo Trucks with Renault Ⅵ and Mack created a new heavy goods vehicles group. Maybe we can learn something f rom the Three-brand integration.Enterprises Merger ＆ Acquisition（M＆A） are very common in the current world. Although there have been many successful cases, the difficulties are always seen during the process, for instance, the different brands and cultures are the greatest blocks they had to face up after the integration. Recently, a successful case of M＆A of three brands has been conducted in France, The merger of Volvo Trucks with Renault VI and Mack created a new heavy goods vehicles group. Maybe we can learn something from the Three-brand integration.

关 键 词：沃尔沃汽车公司 雷诺汽车公司 行业并购 汽车产业 

分 类 号：C913.1[经济管理]