利用WEB挖掘技术构建智能化电子商务站点  

Constructing Intelligent Electronic-Commerce Web Site by Web Mining Techniques

作　　者：陈阳[1] 崔英敏 

机构地区：[1]广东轻工职业技术学院,广东广州510300 [2]私文华联学院,广东广州510663

出　　处：《广东技术师范学院学报》2005年第6期57-60,共4页Journal of Guangdong Polytechnic Normal University

摘　　要：以web挖掘和网页信息聚类为基础,来构建智能化电子商务站点;从而在商务活动中根据访问用户的访问特征和习惯,发现其中蕴含的知识,提取出用户的兴趣爱好,从而开发用户喜好的界面,掌握商务活动先机.The construction of intelligent electronic-commerce web site is based on web mining and clustering of web information ; Then according to the characteristic and the visiting habits of users in business affairs, we can discover some useful knowledge and get to know what is the users interested in, thus to exploit users＇favorite interface, and grasp the precede chance of business affairs.

关 键 词：WEB挖掘 日志挖掘 智能化站点 

分 类 号：TP301.1[自动化与计算机技术—计算机系统结构]