基于粗糙功效函数的贷记卡市场定位探讨  

Discussion of Market Orientation for Credit Card Based on Superficial Efficacy Function

作　　者：何维[1] 宋朝霞[2] 张杰[2] 

机构地区：[1]电子科技大学,成都610054 [2]中国农业银行四川分行,成都610017

出　　处：《电子科技大学学报（社科版）》2006年第1期44-46,共3页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

摘　　要：本文首先建立与贷记卡属性相关的粗糙功效函数,然后借助粗糙功效函数,通过从贷记卡的使用价值和客户愿意承受的成本这两者的关系,对客户选择和使用贷记卡的过程进行分析,最后根据分析结果得出理想贷记卡的特征。In this paper, Superficial Efficacy Function relative to credit card is first built. Then with this function, the relationship between credit card value and cost, on which customer chose and used credit card depend, is analyzed. At last from this analysis, the characters of perfect credit care is got.

关 键 词：贷记卡 粗糙功效函数 价值 

分 类 号：F906.3[经济管理]