高校文科学报的特色彰显与品牌塑造  

Distinction Shaping and Brand Strategy for University College Journals of Liberal Arts

作　　者：吴守凤[1] 蔡春鹏[1] 

机构地区：[1]延边大学学报编辑部,吉林延吉133002

出　　处：《延边大学学报（社会科学版）》2006年第1期101-103,共3页Journal of Yanbian University：Social Science Edition

摘　　要：高校文科学报进入“中国期刊方阵”数量少的主要原因,是特色彰显与品牌塑造不够,即栏目雷同,制约学报不能突出特色与塑造品牌。要完全改变这种制约因素,创新是彰显学报特色与塑造品牌的唯一途径。The fact that few university college journals of liberal arts are included into ＂China Periodical Phalanx＂ is attributed to the lack of distinction and brand recognition. Specifically, the resemblance of journal modules curbs the shaping of distinction and brand recognition. The author argues that innovation is the only way to make the journals distinguished from others and create a well - known brand.

关 键 词：高校文科学报 特色彰显 品牌塑造 创新 

分 类 号：G239.2-F[文化科学]