提高我国企业网络营销水平的对策研究  

Research on How to Improve Chinese E-Marketing Level

作　　者：林红焱[1] 

机构地区：[1]长春理工大学经济管理学院,吉林长春130022

出　　处：《吉林省经济管理干部学院学报》2006年第1期72-74,共3页Journal of Jilin Province Economic Management Cadre College

摘　　要：进入21世纪,人类社会迅速步入数字化时代,不仅人们的生活方式和思想观念发生了根本性的变革,而且营销方式和交易形式也发生了巨大变化。目前,我国网络营销的情况,应从网站建设、人才培养与传统营销模式相结合等方面加强管理,来提高网络营销水平。Upon entering of the 21century, human society is swiftly coming into digital era. Not only people＇s lifestyle and thoughts are having radical changes, but also marketing methods and trade forms. This article introduces the advantages of e-marketing firstly, then analyzes the present situation of e-marketing in China, finally discusses how to improve present e-marketing level by strengthening the management of web site construction, personnel training, combination with traditional marketing modes etc.

关 键 词：网络营销 传统营销 优势 对策 

分 类 号：F713.36[经济管理—产业经济]