试论俄语广告文本的信息诉求  

The Information Sues in The Russian Advertisement Text

作　　者：张相蕊[1] 

机构地区：[1]燕山大学外国语学院,河北秦皇岛066004

出　　处：《燕山大学学报（哲学社会科学版）》2006年第1期50-55,共6页Journal of Yanshan University:Philosophy and Social Science

基　　金：燕山大学博士基金项目(B110)

摘　　要：俄语广告文本是一种特殊的语言符号,其符号化过程亦即信息诉求和信息传递过程。本文探讨了俄语广告文本赖以依存的信息诉求心理机制和潜在消费者反应的心理模式。根据认知、感觉和行动三个不同变量的变化阶梯,分析了俄语广告文本中以不同诉求点为中心的情感诉求方式、理性诉求方式和情理诉求方式,以及俄语广告文本信息诉求的四种匹配模式。The Russian advertisement text is one special language mark. Its signifying process is to give the information transmission and sues. This article mainly discussed the Russian advertisement text information sues＇ psychology mechanism and the potential consumer＇s reaction process psychological pattem. According to the cognition, feels and moves three different variables change steps, there are three ways in the Russian advertisement text： emotional sues, rational sues and reasonable sues. And four kind of matches pattems in the Russian advertisement text form on the basis of this.

关 键 词：情感诉求 理性诉求 情理诉求 

分 类 号：G112[文化科学]