实施品牌战略 把气排球品牌做大做强——闽南地区老年人气排球项目调研与对策研究  

On Research and Countermeasures of Implementing the Air volleyball Project for Senior Citizens in Southern Part of Fujian

作　　者：蔡志源[1] 

机构地区：[1]漳州师范学院体育系,福建漳州363000

出　　处：《漳州师范学院学报（自然科学版）》2006年第1期105-107,共3页Journal of ZhangZhou Teachers College（Natural Science)

摘　　要：气排球是比软式排球性能、球感更胜一筹的纯国产创新排球.本文运用调查访问法和文献资料法对闽南地区老年人气排球开展情况进行调研,表明气排球项目在闽南地区有广泛而深厚的群众基础,认为气排球是优秀的球类项目品牌,应该实施品牌战略,把老年人气排球品牌做大做强.Based on survey and literature materials,this paper studied the implement of the air volleyball project for senior citizens in southem part of Fujian. Indicating the broad and stable massive groundwork, the air volleyball is a homegrown ball game brand and it should be popularized, especially for senior citizens. The paper also calls for carrying out a brand strategy to popularize this ball game

关 键 词：气排球 球类品牌 品牌战略 

分 类 号：G842.19[文化科学—体育训练]