从“天皇国旗国歌言论”的报道看日本媒体的生存之道  

On survival of Japanese media from reports of “the Mikado's opinion of national flag and national anthem”

作　　者：马嘉[1] 

机构地区：[1]华中科技大学新闻信息学院,武汉430074

出　　处：《国际新闻界》2005年第1期27-30,共4页Chinese Journal of Journalism & Communication

摘　　要：日本媒体的企业化特点决定了它们的生存方式和发展方向。本文通过 日本5大报纸对“天皇国旗国歌的言论”的报道分析,认为言论统一,缺少对立色彩的 报道是日本报界的共性特征,导致这一现象的主要原因就是它们所谓的“不偏不党”消 极中立的生存原则。The corporation characteristic of Japanese media determines their means of survival and direction of development. On October 28 of 2004, the Mikado says teachers and students should not be forced to bow in the national flag and troll the national anthem. This article analyzes five major news papers＇coverage on the event and thinks that unification of opinions and lack of opposite coverage is a general characteristic for Japanese newspapers. The adiaphorous principle they have adopted in reporting results in the phenomenon.

关 键 词：日本报纸 企业化 不偏不党 天皇 

分 类 号：G219.313[文化科学—新闻学]