试论新闻传播规律  

On principles of news communication

作　　者：杨保军[1] 

机构地区：[1]中国人民大学新闻与社会发展研究中心,北京100872

出　　处：《国际新闻界》2005年第1期59-65,共7页Chinese Journal of Journalism & Communication

摘　　要：本文认为,新闻传播规律揭示的是传播主体如何通过传递新闻满足收受 主体新闻需求的内在关系;传受互动是新闻传播的总规律,在新闻传播过程中体现为三 种基本规律:选择律、效用律和接近律。新闻传播规律以自发作用和自觉运用两种主要 方式对新闻传播发挥影响。This article holds that principles of news communication reveal the internal relation in which how the subject of communication satisfies the acceptor＇s demand through communication, lnteractivity of communication and acceptance is the general principle of news communication, which is materialized in three principles in the process of communication： principle of option, principle of effectiveness and principle of approximation.

关 键 词：选择律 效用律 接近律 

分 类 号：G210[文化科学—新闻学]