当前农产品网络营销的系统架构研究  

E-marketing of Agricultural Products and Its System Framework

作　　者：查金祥[1] 黎东升[2] 

机构地区：[1]浙江大学管理学院,杭州310058 [2]长江大学经济学院,荆州430025

出　　处：《农业经济问题》2006年第3期72-74,共3页Issues in Agricultural Economy

基　　金：国家自然科学基金项目(70372020)

摘　　要：本文在分析当前我国农产品网络营销的战略重要性和障碍因素的基础上,就支撑体系、应用体系、保障体系和配套措施四个方面对农产品网络营销的系统框架作初步探讨。E-marketing of agricultural products has strategic importance in China, but it faces a series of difficulties. The paper discusses four of them: supporting chains, application facilities, guaranteeing mechanism and accessory system. Some proposals are given to solve these issues

关 键 词：农产品 网络营销 系统架构 

分 类 号：F323.7[经济管理—产业经济]