犯忌决策行为的实验研究  

The Experimental Research of the Violence of Taboo

作　　者：杨立峰[1] 刘淑萍[1] 程勤风[1] 宋宜梅[1] 

机构地区：[1]江西师范大学教育学院心理系,江西南昌330027

出　　处：《郧阳师范高等专科学校学报》2006年第1期43-46,共4页Journal of Yunyang Teachers College

摘　　要：以大学二年级学生为被试,让被试对一系列市场行为中的犯忌现象作出判断,探究人们在义利冲突情景下的决策行为及其原因。实验表明:当市场经济模式侵入到社会关系模式中时(1)对物品的定价出现严重的“价格偏离”;(2)存在拒绝定价现象;(3)被试认为物主与买者会体验到“品德受辱”、恼怒等负性情绪;(4)买者知情会加重这种情绪。To explore people＇s strategic behavior and cause under the circumstances of interest conflict, 240 sophomores were asked to judge on a series of violating behaviors in marketing. When market-oriented relation enters into the social relation models, we find that （1） there is serious ＂price departure＂ from the fixed price; （21 there appears refusing to fix price; （3） the tested believe that owners and buyers can experience the negative feeling of ＂moral insults＂ and anger; （4） if buyers know the facts, their feelings will become stronger.

关 键 词：决策心理 神圣价值保护 因素实验设计 犯忌 关系框架理论 

分 类 号：B849[哲学宗教—应用心理学]