我国甲级足球联赛市场观众特征的调查研究  

Investigation of Spectators' Features of Chinese Football First Class League Matches Market

作　　者：张海军[1] 阳建胜 

机构地区：[1]湖南省第一师范学校体育教学部,湖南长沙410002 [2]湖南省涟源市第六中学,湖南涟源417100

出　　处：《湖南第一师范学报》2006年第1期107-109,共3页Journal of First Teachers College of Hunan

摘　　要：足球市场是人们对足球运动竞赛产品的现实和潜在的需求总和。通过对长沙贺龙体育馆的观众的调查与分析发现:足球观众相对篮球而言,年轻人比例较多,而女性观众比例相对较小。20岁以下的观众中学生较多,而21—40岁年龄段的观众获得大学文凭的比例较多。观众中人平均月收入1500—2000段的最多。长沙贺龙体育馆的足球门票的调升比较合理,观众认可度达70%。Football market is all the competitive goods which people need to buy for reality, and potentiality. Investigation and analysis of Changsha Helong gymnasium＇s spectators show that the rate of young spectators for football is higher than for basketball, but the rate of females is lower. Among spectators under twenty, middle school students are more than others. Spectators aged from 21 to 40 who have got college diploma are more than others. Spectators whose monthly average wage is between 1500-2000 yuan are the most of all.Increasing football ticket price in Helong gymnasium is reasonable because 70% of the spectators agree.

关 键 词：足球 甲级联赛 贺龙体育馆 

分 类 号：G843[文化科学—体育训练]