世界会展之都对发展成都会展旅游的启示  

Draw Inspiration from Hannovor——Most Famous City of MICE Tourism to Development of Chengdu

作　　者：杨娟[1] 汪明林[2] 廖春华[3] 

机构地区：[1]四川师范大学资源与环境学院,四川成都610066 [2]乐山师范学院旅游学院,四川乐山614004 [3]四川师范大学经济与管理学院,四川成都610066

出　　处：《资源开发与市场》2006年第2期202-203,共2页Resource Development & Market

摘　　要：会展旅游产品附加值高,盈利能力强。德国会展旅游闻名世界,其中尤以东部城市汉诺威最为著名,被称为“世界会展之都”。介绍了德国汉诺威作为“世界会展之都”的基本情况,分析了其成功经验,并在此基础上探讨了成都会展旅游的基础,提出了发展对策。MICE tourism was professional tourism products of high profit. Germany was famous of MICE tourism, in particularly, Hannovor, which was at east. Hannovor was one of the most famous cities in the world because of MICE. Based on introducing the basic circumstance of Hannovor, this paper discussed the experience of Germany Hannovor and the basics of MICE tourism development of Chengdu. Furthermore, it put forward the countermeasures.

关 键 词：会展旅游 汉诺威 启示 成都 

分 类 号：F592.3[经济管理—旅游管理] F590.7[经济管理—产业经济]