从版权合作到内容本土化——时尚杂志的必然选择  

From Copyright Cooperation to Content Localization: The Necessary Choice of Vogue Magazines

作　　者：王洁[1] 赵云泽[1] 

机构地区：[1]中国人民大学社会学系

出　　处：《国际新闻界》2006年第3期70-74,共5页Chinese Journal of Journalism & Communication

摘　　要：本文从时尚的文化本质分析入手,认为时尚杂志的立足点应该是本土的时尚文化。文章分析了成功时尚杂志版权合作与内容本土化并重的运作模式,认为从时间纬度上看,从版权合作走向内容本土化是中国时尚杂志的必然选择。同时,文章从历史的角度佐证了内容本土化将使中国时尚杂志成功成为可能。Starting with the vogue magazines should be the analysis of the culture essence of vogue, this native vogue culture. The article also analyses article thinks the standpoint of the current operational models that pay equal attention to copyright cooperation and content localization. For vogue magazines in future china, the necessary choice should cle proves the possibility of the turn from copyright cooperation to content localization. In addition, the artisuccess of native vogue magazine from historical angle.

关 键 词：中国时尚杂志 版权合作 内容本土化 

分 类 号：D923.41[政治法律—民商法学]