论竞技体育赛事中的意见领袖——兼论河南女排赛区意见领袖的群体特征  

On Opinion Leaders in Sports Contests——An Analysis of the Colony Characteristics of the Opinion Leaders of Home Court in Henan during the National Women's Volleyball League Matches

作　　者：史友宽[1] 张锦华[2] 

机构地区：[1]河南大学体育学院,河南开封475001 [2]河南大学新闻与传播学院,河南开封475001

出　　处：《首都体育学院学报》2006年第2期14-17,共4页Journal of Capital University of Physical Education and Sports

摘　　要：文章论述了意见领袖的内涵及其在竞技赛事中的特殊地位。此外,本文还采用文献资料、问卷调查及数理统计等研究方法,对全国排球联赛河南女排赛区意见领袖的群体特征进行了分析。文章认为,河南女排赛区的意见领袖以男性为主;年龄集中在26岁到45岁之间;意见领袖地位的确立受学历、职业和收入的影响不大;意见领袖对于其他观众是否到现场观看比赛以及对现场观众情绪的影响是较大的等。The authors have expounded the connotation of opinion leaders and their special status in sports games in the paper. By means of literature reviews, questionnaires and mathematical statistics, the colony characteristics of the opinion leaders at the home court in Henan during the National Women＇s Volleyball League Matches are studied. It is indicated that the opinion leaders are represented mainly by males aged between 26 and 45,that their establishment of status is not very much affected by their academic credentials, career or income and that these opinion leaders may have a great influence on other audience in their presence of the games and their on the-spot moods.

关 键 词：意见领袖 竞技体育赛事 全国女排联赛 河南赛区 

分 类 号：G80-05[文化科学—运动人体科学]