移动梦网:辉煌与转型  

Monternet: Splendor and Conversion

作　　者：匡斌[1] 栾卉馨[2] 

机构地区：[1]北京邮电大学经济管理学院 [2]信息产业部电信研究院

出　　处：《世界电信》2006年第3期25-29,共5页World Telecommunications

摘　　要：短信成就了移动梦网,移动梦网更进一步促进了短信的大发展。两者的结合促成了 i-mode在中国的成功移植,盘活了互联网产业,初步建立了小额支付平台,开中国电信运营业商业模式创新先河。通过对以前问题的整治,移动梦网将面临着一系列的问题, 如寻找杀手级应用,商业模式的完善,以及重塑管理环境等。SMS engenders Monternet, and Monternet accelerates the further development of SMS. The combination of SMS and Montemet has enabled i-mede to enter China successfully, activated the Internet industry, primarily established small-sum-payment platform, and created a new business mode for Chinese telceom operation industry. There are a series of new problems wich need to be settled after the former problems concerning Monternet are settled, such of killer application, the perfecting and the rebuilding of management environment etc.

关 键 词：移动通信 移动梦网 I-MODE 违规 互联网 治理 中国移动 

分 类 号：TN929.53[电子电信—通信与信息系统]