产品包装与品牌形象塑造  

Product packing and brand image-building

作　　者：谢春林[1] 张锐[1] 

机构地区：[1]重庆工学院,重庆400050

出　　处：《包装工程》2006年第2期282-283,共2页Packaging Engineering

摘　　要：针对包装对于品牌形象塑造的重要意义,论述了产品包装在塑造品牌形象时应遵循的基本原则,强调产品包装要根植于消费者的内心世界,并提出要在产品包装创新中不断丰富品牌形象。In view of the vital significance of packaging on the brand image - building, this article ex- pounded the basic principle, which the product packaging should follow to build the brand image. The article specially emphasized that the product packaging must be rooted in consumer＇s inner feelings and proposed to enrich the brand image constantly in the innovation of product packaging.

关 键 词：产品包装 品牌形象 消费者 

分 类 号：J524.1[艺术—艺术设计]