中药开拓欧盟植物药市场的机会与威胁分析  

Opportunities and Challenges for the Expanding of Traditional Chinese Medicine in European Union Herbal Drug Market

作　　者：陈巧[1] 马爱霞[1] 

机构地区：[1]中国药科大学国际医药商学院,南京市210009

出　　处：《中国药房》2006年第7期486-490,共5页China Pharmacy

摘　　要：目的:帮助我国中药企业加深对欧盟植物药市场的了解,推动中药国际化。方法:在认识欧盟植物药市场的市场容量、细分市场、消费方式和发展趋势等的基础上,分析中药开拓欧盟植物药市场所面临的机会与威胁。结果与结论:中药开拓欧盟植物药市场,机会与威胁并存,但总的来说机会大于威胁。我国企业应加大对欧盟植物药市场的开拓力度。OBJECTIVE： To facilitate a better understanding of the European Union （EU）herbal drugs market for Chinese TCM enterprises and to promote the internationalization of Chinese traditional medicines. METHODS： The opportunities and challenges confronted by TCM enterprises in their expanding of their products in the EU herbal medicine market were analyzed based on the knowledge about market size, market segmentation, consumption patters and developmental tendencies of the EU herbal medicine market. RESULTS ＆ CONCLUSIONS： There were both opportunities and challenges for the expanding of traditional Chinese medicines in the EU herbal medicine market, yet on the whole, the opportunities were more than the challenge. Chinese enterprises should strive to further expand the EU herbal medicine market.

关 键 词：中药 欧盟 植物药 市场 机会 威胁 

分 类 号：R282.71[医药卫生—中药学]