大规模定制模式下定制程度分析  

An Analysis of Customized Level on Mass Customization

作　　者：连海佳[1] 季建华[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200052

出　　处：《上海交通大学学报》2006年第4期677-680,共4页Journal of Shanghai Jiaotong University

基　　金：国家自然科学基金资助项目(70472030)

摘　　要：针对大规模定制的定制程度进行分析,讨论定制程度与市场需求、厂商利润之间的关系.首先从市场需求与定制程度的变化方向入手,进而讨论市场需求对定制程度的弹性.其次研究了定制程度与厂商利润的变化方向和厂商利润对定制程度的弹性.通过分析可知,最优定制程度的确定受顾客对定制产品的额外需求以及个性化成本两方面因素的影响.最后给出一个简单的示例说明.The customization level of mass customization was analyzed, and the relationship between customization level, demand of products and firm＇s profit was discussed. The movement directions of customization level and demand are indicated, and then the demand elasticity is discussed. The movement directions of customization level and firm＇s profit and the profit elasticity are researched. Through the analysis, the most optimal customized level is influenced by superfluity demand of customized products and cost of customization. At last, a simple example was given to explain the conclusion.

关 键 词：大规模定制 定制程度 需求函数 

分 类 号：F424.4[经济管理—产业经济]